Google AdWords Management Wagga Wagga – Do people really pay attention to your ads?
Google AdWords Management is a crucial part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the end results you are after.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain hope that it will create some new business for them. If you are a business in Wagga Wagga (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – getting to know all functions.
There are actually 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is standard AdWords, and then there is AdWords express. If you are a local Wagga Wagga business then odds are that you would have been urged at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I really want you to find the regular AdWords and start using that because it is much more reliable and has amazing features like more precise targeting so you can reach your Wagga Wagga clients more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get traditional AdWords by just searching for AdWords and following the cues, but bear in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will hardly ever see any real results– and not just due to the fact that results cost more, but because you have to have a larger project in order to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just have to think about how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t understand that you get metrics from a campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you phony assumptions about its results. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Wagga Wagga, and I have done work in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a very successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look out for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWaggaWagga.com.au.