Top Tips For The Greatest Email Sequences
Having worked as a sales rep for a number of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are terrific because they drastically reduce the workload for a sales rep, however nowadays, everyone can empathise with discovering an assortment of email sequences lurking in their inbox on a daily basis that just agitate us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners invest the time and effort in producing compelling email sequences that actually sell their product. Building convincing email sequences is both a science and an art, and if done effectively, can lead to fantastic results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are critical when it comes to conversion rates. Here are some statistics which highlights their importance:
One-third of email recipients will open an email based solely on the subject line
Almost 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.
The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s critical that you provide a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you want to give your recipients a good reason to keep reading the email. Hence, start your email with some relevant information they can relate to, like company news or their response to an event via Twitter or an online article, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s essential that you get to the point immediately and keep the content focused on the objectives of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also incorporates your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.
The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many factors that you have to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Wagga Wagga today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswaggawagga.com.au/.