Articles

Top SEO Trends In 2018

Online visibility is an important element to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates every year, with most of them merely modifying their secretive search ranking algorithm. With Google being such a formidable force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can trigger penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches rather than traditional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be an essential element in determining SERP listings in 2018. Generating valuable links to reputable websites is still the simplest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a superior strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. In fact, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though more traditional SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is concentrating on in the future which may drastically alter the practice of SEO. It’s clear that SEO is already changing to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswaggawagga.com.au/

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can articulate their irritation with the 140 character limit in more detail, since Twitter has officially affirmed that they have expanded the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most prominent social media sites across the world, however recent declines in growth prompted the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that firmly defined the social networking site, Twitter disclosed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After carrying out a number of tests over the last couple of months, Twitter determined that they wanted to raise the character limit, but only where required. Countries like Japan, South Korea, and China will stay at the 140 character limit, merely because there’s no warrant for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English meanwhile, experience squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a chain of tests to specific users, Twitter acquired valuable results and deemed the 240 character limit would be advantageous for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send several messages. Plus, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for internet marketers and SEO consultants? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have reduced threads of conversations, because they can fit more information into a single message. Users with long threads of conversations stated that it can often be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more intricate information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a channel to resolve customer service matters, customers can now communicate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is noticeably enhanced. Prior to this change, many users would have looked to other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restraining.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any assistance about how your business can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswaggawagga.com.au/

 

An Overview Of SSL Changes – What It Means For Your Website

 

In today’s ever-changing digital landscape, it’s important that businesses keep up to date with Google’s best practices to make sure that they continue to be competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s integral for them to keep up with all the threats and opportunities that the internet generates. Subsequently, Google releases a plethora of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (pretty much every online provider), are aware of pressing changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online businesses must be flexible and conform with new Google updates as quickly as possible to ensure that they aren’t adversely influenced by these new releases.

The largest Google update that has recently had a bearing on online providers relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually half of all online users, so it’s remarkably important that online companies incorporate the specific changes as quickly as possible if they wish to prevent any damaging repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from buyers that wrongly believe they are providing their personal information to a trustworthy company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of succumbing to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the net. Eventually, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites use SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any support in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswaggawagga.com.au/

 

Why You Should Have A WordPress Site

 

So, you’ve got a terrific business idea and you’ve decided you’re going to create and publish your own website. Well, as you quite possibly know, there are many variables to consider. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of unique features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is very user-friendly so you don’t need to be a specialist HTML coder to produce an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you want. WordPress is also open source which indicates that the source code is attainable for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the community. Already, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically change the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is critical so naturally WordPress has high security standards. Approximately 25% of websites are produced on WordPress so hackers are always attempting to find ways to compromise them. WordPress is well aware of this so has developed a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Remember, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a range of terrific features that simply make it the best website platform on the market. Whilst there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design a reliable and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit their website: http://www.internetmarketingexpertswaggawagga.com.au/

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a number of tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are terrific because they drastically reduce the workload for a sales rep, however nowadays, everyone can empathise with discovering an assortment of email sequences lurking in their inbox on a daily basis that just agitate us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in producing compelling email sequences that actually sell their product. Building convincing email sequences is both a science and an art, and if done effectively, can lead to fantastic results. Having hundreds of prospective customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very appropriate when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are critical when it comes to conversion rates. Here are some statistics which highlights their importance:

 

One-third of email recipients will open an email based solely on the subject line

Almost 70% of email recipients will decide if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as few words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s critical that you provide a value proposition in the context of their problem straight away. Forget beginning the email with your name and job title; you want to give your recipients a good reason to keep reading the email. Hence, start your email with some relevant information they can relate to, like company news or their response to an event via Twitter or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s essential that you get to the point immediately and keep the content focused on the objectives of your prospect.

 

Tip 3 – Scrap the mundane ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a terrific first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also incorporates your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many factors that you have to consider when producing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Wagga Wagga today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswaggawagga.com.au/.