Articles

Top Advantages of PPC Advertising

Internet Marketing Experts Wagga,wagga,Digital Marketing Wagga wagga,Digital Advertising Wagga wagga,Internet Marketing Experts,internetmarketingexpertswaggawagga

There are an assortment of internet marketing strategies that can help websites in growing their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Although SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.

 

What if you need to see results without delay? Whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an impressive tool that can assist you by positioning your advertising campaigns in front of customers who are proactively browsing for your products or services.

 

In short, PPC is an advertising model used to increase traffic to websites. Website owners produce ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The rewards that many websites obtain from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Whether you set your daily budget to $5 or $50, there are a multitude of high level performance indicators that can be quantified, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly determine the performance of their campaigns and quickly make changes where required to maximise performance. As opposed to other advertising channels, PPC allows you the freedom to customise and track metrics in each campaign and monitor success according to your advertising goals.

 

Fast Entry

PPC allows any type of business to set up their advertising efforts quickly and easily, without creating too much risk with the ability to set a maximum daily budget. Even though SEO is a very efficient strategy, it regularly takes many months to notice results so if you’re a new company that aspires to escalate traffic and brand awareness without delay, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you want to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers usually take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Having the opportunity to export the results of an ad campaign and assess particular metrics provides websites with precious data which could be used in other marketing methods. Along with this, websites can quickly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by utilising 3rd party tools such as KeywordSpy and SpyFy, allowing them to build a profile of their competition and what market share is readily available.

 

As you can see, PPC is a valuable marketing tool that is appropriate for all types of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results provides invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any assistance in putting together your PPC ad campaigns, connect with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswaggawagga.com.au

 

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

Internet Marketing Experts Wagga,wagga,Digital Marketing Wagga wagga,Digital Advertising Wagga wagga,Internet Marketing Experts,internetmarketingexpertswaggawagga

In today’s aggressive environment of online marketing, there’s no doubt that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the centre of most marketing methodologies, with approximately 94% of small companies concentrating their efforts on content marketing. Having said this, with so many businesses now centralising their marketing initiatives on content, it’s becoming significantly more tricky to stand out from the crowd and make your content marketing engaging and compelling.

 

Have you tried content marketing only to find that you’re not getting the desired benefits? Well, you’re probably one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most helpful ways of increasing your customer base. So, here are 4 reasons why your content marketing may not be performing and most importantly, how to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and assigned KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are great, but if you don’t have any targets then you’re simply aiming in the dark. In order to produce interesting content that followers will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless if you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous number of online companies today, it’s crucial that your content is distinct from others. Too many businesses will produce content without analysing the competition and as a result design content that simply gets lost in the crowd. Your content should be exciting, amusing, and most importantly, deliver value to users by presenting solutions to prevalent pain-points in your niche. In addition to this, different types of content suit different communication techniques, so take into account the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

One of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the planet has ever witnessed, who will see it if they have no idea it exists? If you want to flourish with your content marketing, it’s very important that you advertise your content through all available networks, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your sector.

Incorporating links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content embodies a substantial portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, in conjunction with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Do some research to identify the most suitable keywords that your viewers would use to find your content. Also, use meta tags to your benefit to attract more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the prospects of earning more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be hundreds of reasons why your content marketing isn’t delivering you the intended results, however the above recommendations should take care of the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your viewers, your competitors, and your keywords, and construct stimulating content that your users will naturally engage with.

 

If you’re about to give up on content marketing due to substandard results, connect with Internet Marketing Experts Wagga Wagga who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertswaggawagga.com.au

 

SEO Tactics To Forget About in 2018

Internet Marketing Experts Wagga,wagga,Digital Marketing Wagga wagga,Digital Advertising Wagga wagga,Internet Marketing Experts,internetmarketingexpertswaggawagga

In today’s competitive marketplace of digitalisation and globalisation, it’s critical for businesses to take advantage of online strategies and techniques that strengthen their visibility to customers that are proactively trying to finding their services or products. Search Engines are undeniably the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a superb investment that will expand your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO tactics from five years ago may result in your website being penalised today.

 

As opposed to revealing the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a common mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the inception of SEO, and its effectiveness as an SEO tactic has advanced rather quickly since then. While link building remains amongst the top 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking signal given that links are a public promotion which corresponds with beneficial information on a website.

 

Aggressive link building occurs where links are compiled in an unnatural way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that many people still consider to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most popular technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. For example, rather than providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a successful SEO strategy will strengthen a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s important to keep up with these changes to succeed in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswaggawagga.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Internet Marketing Experts Wagga,wagga,Digital Marketing Wagga wagga,Digital Advertising Wagga wagga,Internet Marketing Experts,internetmarketingexpertswaggawagga

Are you new to social networking sites and want to learn the basics of one of the most awesome platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users connect with one another through brief messages of up 280 characters. At this point there’s around 6,000 tweets being sent through cyberspace every second, ranging from basic text messages to videos, gifs, memes, images, and so much more. Twitter is among the most celebrated social networking sites and is vastly different to other social networking giants like Facebook and Instagram.

Twitter is a platform where users share a wide array of information; from politics, jokes, news, or just general thoughts about obscure topics! Rather than having a circle of friends like Facebook, Twitter is based on followers (not always friends) so not only can you interact with friends, but also your favourite sport stars, journalists, and politicians as well. Anything you post on Twitter is accessible publicly for everybody to discover, but don’t stress, you can conveniently change your preferences to private if you want to.

 

The initial step in learning Twitter is to be able to interpret the basic terms and slang used. The following lists the most popular vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from people that you follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any member mentioned in a tweet is notified, being an easy way to communicate with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either decide to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and hit the signup tab. The full name you insert will be your display name, but this can be altered as frequently as you want. Decide on a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for authentication purposes, chosen an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As mentioned previously, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other individuals of which you’re a fan. Once you’ve subscribed, Twitter will provide a basic type of setup wizard to help you start, such as recommending some people that you might be interested in following. You can give Twitter permission to explore your contacts list to identify any of your friends that are already using Twitter. Following friends and other users is particularly simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow depending upon the kinds of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a complete range of different media that can be uploaded through your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and interact with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply get in touch with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswaggawagga.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

Internet Marketing Experts Wagga,wagga,Digital Marketing Wagga wagga,Digital Advertising Wagga wagga,Internet Marketing Experts,internetmarketingexpertswaggawagga

If you’ve just published your first website and you’re interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools as it helps you to get your message in front of interested consumers that are directly seeking your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extremely elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can target the most important variables that will have the best impact on your SERP listings.

It is necessary to recognise that the weight of each variable is adjusted with time, so Google will place more emphasis on specific variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computers, there has been a notable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any support in how to properly execute any of the above SEO techniques, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswaggawagga.com.au/