blog

What Are The Leading Organic SEO Ranking Variables For A Website?

If you’ve just published your first website and you’re interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools as it helps you to get your message in front of interested consumers that are directly seeking your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extremely elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can target the most important variables that will have the best impact on your SERP listings.

It is necessary to recognise that the weight of each variable is adjusted with time, so Google will place more emphasis on specific variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computers, there has been a notable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any support in how to properly execute any of the above SEO techniques, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswaggawagga.com.au/

Top SEO Trends In 2018

Online visibility is an important element to any businesses strategy, however the digital landscape is in a consistent state of change so it’s paramount to stay up to date with these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates every year, with most of them merely modifying their secretive search ranking algorithm. With Google being such a formidable force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and essentially their sales.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can trigger penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now wanting to utilise voice searches rather than traditional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current surge in voice searches continues at the same speed, almost 50% of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be an essential element in determining SERP listings in 2018. Generating valuable links to reputable websites is still the simplest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a superior strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. In fact, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though more traditional SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is concentrating on in the future which may drastically alter the practice of SEO. It’s clear that SEO is already changing to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswaggawagga.com.au/

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can articulate their irritation with the 140 character limit in more detail, since Twitter has officially affirmed that they have expanded the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most prominent social media sites across the world, however recent declines in growth prompted the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that firmly defined the social networking site, Twitter disclosed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After carrying out a number of tests over the last couple of months, Twitter determined that they wanted to raise the character limit, but only where required. Countries like Japan, South Korea, and China will stay at the 140 character limit, merely because there’s no warrant for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English meanwhile, experience squeezed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a chain of tests to specific users, Twitter acquired valuable results and deemed the 240 character limit would be advantageous for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send several messages. Plus, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for internet marketers and SEO consultants? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have reduced threads of conversations, because they can fit more information into a single message. Users with long threads of conversations stated that it can often be problematic to follow and respond to. In addition, brands are loving the longer Tweets as it allows them to fit more intricate information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a channel to resolve customer service matters, customers can now communicate a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is noticeably enhanced. Prior to this change, many users would have looked to other social media platforms like Facebook to report customer service issues due to the fact that the character limit was too restraining.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would generally have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any assistance about how your business can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswaggawagga.com.au/

 

An Overview Of SSL Changes – What It Means For Your Website

 

In today’s ever-changing digital landscape, it’s important that businesses keep up to date with Google’s best practices to make sure that they continue to be competitive in their particular online markets. With Google being the most dynamic and influential company online, it’s integral for them to keep up with all the threats and opportunities that the internet generates. Subsequently, Google releases a plethora of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (pretty much every online provider), are aware of pressing changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online businesses must be flexible and conform with new Google updates as quickly as possible to ensure that they aren’t adversely influenced by these new releases.

The largest Google update that has recently had a bearing on online providers relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually half of all online users, so it’s remarkably important that online companies incorporate the specific changes as quickly as possible if they wish to prevent any damaging repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from buyers that wrongly believe they are providing their personal information to a trustworthy company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of succumbing to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the net. Eventually, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites use SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any support in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertswaggawagga.com.au/