If you’ve just published your first website and you’re interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools as it helps you to get your message in front of interested consumers that are directly seeking your services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extremely elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can target the most important variables that will have the best impact on your SERP listings.
It is necessary to recognise that the weight of each variable is adjusted with time, so Google will place more emphasis on specific variables based upon user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to enhance customer engagement, website traffic, and ultimately sales.
A great significance is put on content due to the fact that Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so crafting quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is somewhere around 2,400 words in length.
For over a decade now, backlinks have been one of the most meaningful variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best sign of relevance and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than computers, there has been a notable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical variables that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other variables such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently changing, meaning that SEO techniques are constantly changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any support in how to properly execute any of the above SEO techniques, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Wagga Wagga by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswaggawagga.com.au/