SEO Advertising Wagga Wagga– What will 2016 hold for local small business?
SEO Advertising in Wagga Wagga is a perplexing task, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, impossible. You can never ever know what is around the bend, but if you figure out the fundamental parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I want to try and point out to you just some of the major patterns that have been coming out in 2015 throughout the Wagga Wagga SEO sector and the world. From this with any luck together we can try and figure out where to focus our efforts, this will be particularly helpful if you are a local Wagga Wagga business.
This is the major emerging trend and it is going to keep increasing in importance. This means that if you are an Wagga Wagga company and you are looking for local clients, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw an emerging trend that local Wagga Wagga searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are very quickly growing overseas and are starting to emerge in Australia and it won’t be long before they gain interest in Wagga Wagga.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Wagga Wagga business. 1– you have to be keeping an eye on growing patterns, and make sure you have the capacity to actually let people pay– such as, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore direct into their wallets.
Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are essentially other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Wagga Wagga store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a creative advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how men and women can keep reinventing ways to get their company out there, and the same can be done for your local company in Wagga Wagga. Be creative and even research what people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to incorporate a related idea into you own project.
My final pieces of parting suggestions– and these are things that you can do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Wagga Wagga level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Wagga Wagga businesses, so I hope that you are as thrilled as I am. With that in mind, if you are lo9oking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit, www.internetmarketingexpertsWaggaWagga.com.au