An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with wonderful powers. Understanding precisely how SEO works and all the different ways to strengthen your website’s SEO score can be very difficult and time-consuming. But, it is an integral aspect of any online marketing plan and will virtually make or break a business in some industries. Many industry experts consider SEO to be among the most useful forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visitors and earnings.
It’s tough to keep up to date with SEO best practices and standards because they change regularly, so it’s often encouraged that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content continually is also critical so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always great for SEO because new content is repeatedly being added and search engines love identifying new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the relevant information they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are essential components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should feature a primary and secondary keyword that is suitable for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.
Meta descriptions are basically condensed explanations of the content of the web page. Though meta descriptions don’t specifically sway ranking algorithms, they are still relevant as search engines will often use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can probably identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to worry about it!
Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit their website: http://www.internetmarketingexpertswaggawagga.com.au/