SEO Tactics To Forget About in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s critical for businesses to take advantage of online strategies and techniques that strengthen their visibility to customers that are proactively trying to finding their services or products. Search Engines are undeniably the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a superb investment that will expand your visibility and conversion rates, or if used inaccurately, can contaminate your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO tactics from five years ago may result in your website being penalised today.
As opposed to revealing the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a common mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the inception of SEO, and its effectiveness as an SEO tactic has advanced rather quickly since then. While link building remains amongst the top 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking signal given that links are a public promotion which corresponds with beneficial information on a website.
Aggressive link building occurs where links are compiled in an unnatural way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that many people still consider to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most popular technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. For example, rather than providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no question that a successful SEO strategy will strengthen a website’s SERP rankings and exposure, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s important to keep up with these changes to succeed in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Wagga Wagga on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswaggawagga.com.au