The Battle of the Brands
Your Website SEO Strategy in Wagga Wagga is still considerably about keywords, but there really is one issue that some organizations face when they attempt to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will really help you find out about which keywords work well in your niche and boost your Website SEO Strategy. I recall I think I put in about a year stressing about one certain keyword that, despite what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that comes under the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Wagga Wagga, it would be wonderful if for anybody that searches for ‘Yamaha’ in Wagga Wagga your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very rewarding. Just remember – Your Website SEO Strategy is about making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Wagga Wagga on 1300 595 013 or visit, www.internetmarketingexpertsWagga Wagga.com.au